Our Core Values
1. Accountability
Hold yourself and others accountable
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2. Follow Through
Say what you mean, and do what you say
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3. Be Kind
Kindness is always fashionable
ABOUT
US
At Standrd, we believe in the power of embracing individuality, striving to be the best version of yourself, and raising your own standards. It could be in your:
Having your own standards for everything you do will ensure that the you of tomorrow will be better than the you of today. Inspired by the wisdom of Leonardo da Vinci—"The painter will produce pictures of little merit if they take the work of others as their standard"—we are committed to helping you break free from comparison, compete against yourself, and set your own benchmarks for success.
Our mission is simple: to provide high-quality, sustainable, and affordable athletic and sportswear that supports your journey to greatness. Whether you're hitting the gym, training for your next big event, or simply living an active lifestyle, our clothing is designed to empower you—inside and out.
We prioritize sustainability because we believe in creating a better world, not just better clothing. Our materials and practices reflect our dedication to both the planet and the people who wear our products.
Join us in redefining what it means to live well, perform your best, and look great doing it.
1. Hobbies like becoming a better football player, playing an instrument well, or building muscle.
2. Important life-related things like putting in extra hours for a promotion, spending an adequate amount of time with family, or dating someone you deserve.
3. Small habits like always arriving on time, making your bed in the morning, or skipping on snacks you don't need.
THE
INNOVATOR
My name is Sebastian Bur. I created this company with the idea that it can and will better humanity in my own way. To me, this brand is about helping people grow, realize their own potential, build strong habits that will help you achieve your goals. I strongly believe good inputs result in great outputs. This means that everything you do, from your habits to the way you think and act, determine the outcome of your results. Sporting the Standrd brand can help serve as a reminder to yourself and everyone around you that forming good habits by holding yourself to a standard you, will ultimately lead you to a better life.​
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As I ask you to hold yourselves to a standard, I hold this company to a very high one. I want to put out clothing that is easily accessible across the globe, designed for anyone who is wanting and willing to better themselves, with a promise that they shall receive high quality and sustainable clothing to help them along their journey. I promise that whatever I do, I will do to the very best of my ability.
